The Indianapolis skyline will once again be decorated for the month of May with the logo of the 101st Indianapolis 500 presented by PennGrade Motor Oil. The large logo will be on the JW Marriott façade which will greet locals and visitors to the city of Indianapolis during late April and May.
The logo will be presented alongside a message that celebrates the iconic race and the city that calls it home: “The Greatest CITY in Racing.” The graphic will also feature the IMS and Verizon Indycar Series logos.
Indianapolis based Sports Graphics will once again complete the project on the JW Marriott hotel. “Indianapolis is known around the world as among the very best hosts for major sporting events, and that all began more than a century ago with the first Indianapolis 500-Mile Race,” Hulman Motorsports Senior Vice President of Events Allison Melangton said. “So this year’s design plays off that concept, celebrating the important role the Indianapolis community has played-and continues to play each year-in the success of the world’s largest single-day sporting event.”
The design will cover 18,500 square feet and is more than eight stories tall. The top of the graphic is 325 feet off the ground, and the vinyl decal weighs more than 1,000 pounds.
Last year, to celebrate the 100th Running, the JW Marriott Indianapolis featured a large-scale graphic of the Borg-Warner Trophy. The hotel’s gleaming blue windows are reserved for just the biggest sporting occasions, with only the 2012 Super Bowl and 2015 NCAA Men’s Final Four receiving similar treatment.
In my opinion, this is great that the JW Marriott and the Indianapolis Motor Speedway find a great way to showcase not only the Indianapolis 500, but the city of Indianapolis as well. Indianapolis is a city that does things BIG, and this year will be no disappointment. Several thousands of people are expected to take photos of the large logo on the JW Marriott throughout the month of May and I will be doing the same. Great job Indy and the IMS officials!
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