The rise of Charley Hoffman: How Crossroads Sports launched ‘Six-Pack’s’ Career.

The year was 2012. That was the first interaction between Crossroads Sports and Charley Hoffman. It was the 2012 BMW Championship, hosted at beautiful Crooked Stick Golf Club in Carmel, Indiana. Little did Charley know, this is where his career would take off.

It was Friday’s round, when Brandon Reef and I (Co-Founders of Crossroads Sports) and our friend Jason Franklin (also known as Tee Box) decided to head out to Crooked Stick to catch some PGA Tour action. Of course, we were all excited to see Tiger and Rory, but little did we know we soon would have another favorite golfer.

Tiger Woods and Dustin Johnson at the 2012 BMW Championship.

We were watching players come through hole #6, a famous par 3 at Crooked Stick. After playing hole #6, players then moved to the tee box at hole #7. The tee shot can actually fly over the heads of fans if they are in the right spot, which we were. Along comes Charley Hoffman, playing with Dicky Pride. Needless to say, neither player was playing well that day. Balls were being sprayed everywhere. As Charley and Dicky finish up on hole #6 they walk by us on their way to tee off on hole #7 (where the tee shot can fly over our head). It was at this point that Charley looked our way and said (this may be paraphrased a bit) “Watch out boys because we don’t know where the fuck these tee shots are going.”  It was that moment in time that Charley Hoffman was given the name “Six-Pack Charley.” He earned this nickname because he was playing like an amateur golfer who just finished a six-pack of beer by the sixth hole.

This is what “Six-Pack” Charley Hoffman looked like at the 2012 BMW Championship.

The following months after Charley Hoffman was always referred to as “Six-Pack.” A twitter account was made, and we had a lot of fun cheering for Charley. It was also this time when Charley starting playing good golf. He has won the OHL Classic at Mayakoba and the Valero Texas Open. He was also a darling surprise at the 2015 Masters, finishing T-9. And currently, he sits 27th in the FedEx Cup Standings.

So, after one of the most incredible opening rounds in Masters history (and possibly majors history) remember that Crossroads Sports launched Charley Hoffman’s career. Without the name “Six-Pack”, Charley would still be a mediocre player trying to scramble for double-bogey.  Crossroads Sports made Charley Hoffman a household name.

Good luck this weekend Charley! We hope that “Six-Pack” can bring home a Green Jacket.

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